The book's premise remains solid: time is worth money, and if you quantify this value you can buy time wisely, often to enormous advantage. Rather than pursuing development speed at any price, the authors emphasize subjecting time-to-market decisions to the same hard-nosed business logic used for other management decisions. "Developing Products" is unique in providing tools for trading off schedule against other business objectives. It integrates powerful methods to manage risk and use resources effectively with proven techniques to accelerate product development.
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PRESTON G. SMITH has concentrated on helping companies to accelerate their development since 1984, both as an internal consultant and as an independent consultant. He has 20 years of prior engineering and management experience and holds a Ph.D. in engineering from Stanford. DONALD G. REINERTSEN has become one of the leading international experts on rapid product development since his breakthrough work in the early 1980s at McKinsey & Co. An electrical engineer and Harvard M.B.A., he teaches a popular executive course on product development at Cal Tech and is also author of the book Managing the Design Factory.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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