Hey Whipple, Squeeze This: Guide to Creating Great Ads - Couverture souple

Sullivan, Luke

Couverture souple

ISBN 10 : 0471293393 ISBN 13 : 9780471293392

Editeur : John Wiley & Sons Inc, 1998

Synopsis

Book by Sullivan Luke

A propos du livre

Quatrième de couverture

What if Bill Bernbach and Hunter Thompson wrote a how–to book on advertising?

It would be a searing, very funny cross between an insider′s guide to writing great ads and a sendup of all that′s heavy–handed, dim–witted, and ineffectual in advertising. This pretty much sums up "Hey, Whipple, Squeeze This." by Luke Sullivan, one of today′s most successful copywriters working at one of the most prestigious advertising agencies. A relentless wisecracker, Sullivan provides pointers, tips, and guidelines on how to write and produce successful ads for print, TV, radio, billboards, and more, while regaling you with hilarious war stories.

"Luke Sullivan writes just about as relevant an advertising read as you can get. It′s a perfect lesson in advertising for newcomers and a familiar and laughably painful reminiscence for those of us entrenched in this noble and often crazy profession." Lee Clow, Chairman, TBWA Chiat/Day, Chief Creative Officer, Worldwide

"Luke Sullivan knows the business and writes about it with . . . gentle wit and insight." Dan G. Wieden, Wieden & Kennedy

"The most informative and entertaining book about life as it really is in the creative department of an advertising agency. Even account men could write great ads after reading it." Tim Delaney, Leagas–Delaney, London

"In an advertising world filled with glib, fast–talking ′experts′ more adept at arranging lunch than writing ads, Luke Sullivan is the exception. Here, at last, is a step–by–step primer for anyone interested in writing effective, powerful, breakthrough ads." Tom McElligott, co–founder, Fallon McElligott

Biographie de l'auteur

LUKE SULLIVAN is an award–winning copywriter at Fallon McElligott, an ad agency that has developed campaigns for Miller Lite beer, Time magazine, BMW, and Lee Jeans, among others, and which was named "Ad Agency of the Year" by Adweek, in 1996. Twice named by Adweek as one of the top advertising writers in the country, Sullivan has some 20 medals to his credit in the prestigious One Show, the Oscars of the ad business.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1998
• Langue: anglais
• ISBN 10: 0471293393
• ISBN 13: 9780471293392
• Reliure: Broché
• Nombre de pages: 268
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible