How to Get Referrals: The Mental Health Professional's Guide to Strategic Marketing - Couverture souple

Lawless, Linda L.

 
9780471297918: How to Get Referrals: The Mental Health Professional's Guide to Strategic Marketing
Couverture souple
ISBN 10 : 0471297917 ISBN 13 : 9780471297918
Editeur : Wiley, 1999

Synopsis

Now more than ever, it's critical for mental health professionalsto find new ways to succeed in today's competitive marketplace.Written by health niche marketing specialists Linda Lawless andJean Wright, this book provides step-by-step guidelines to getreferrals by building and leveraging relationships with otherprofessionals, community leaders, and the media.

You'll find out how to develop three primary skills that areessential to weaving a sustainable practice:
* How to interact with and relate to the local community andregion. From setting up community forums to creating discussiongroups, you'll discover new ways to gain clients in yourarea.
* How to work with managed care organizations and professionalassociations. Find out how to help your practice grow by takingadvantage of the services provided by other professionals andorganizations.
* How to network with the World Wide Web community. Learn whichsites to visit and how to best reach potential clients.

Each chapter is organized to assist mental health professionals indeveloping a strategic marketing plan for getting referralsfrom:
* Physicians
* Attorneys
* Religious Leaders
* Educators and the Educational Community
* Managed Care Organizations
* Mental Health and Complementary Healthcare Professions
* The Community

How to Get Referrals is an excellent guide for getting thereferrals necessary for a successful practice. With its concrete, practical advice on building networks and securing clientrecommendations, this book is a must for any healthcareprofessional!

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

LINDA L. LAWLESS, MA, LMFT, LMHC, CGP, is a licensedpsychotherapist with over 20 years experience in the field. She isthe author of Therapy, Inc. and provides practice consultation forpsychotherapists.

G. JEAN WRIGHT, Dmin, LMFT, LMHC, has been in private practicesince 1988 and has developed niche markets in family and divorcemediation and career counseling with ordained clergy.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley
Date d'édition
1999
Langue
anglais
ISBN 10 
0471297917
ISBN 13 
9780471297918
Reliure
Broché
Nombre de pages
340
Coordonnées du fabricant
non disponible
Personne responsable
non disponible