Unter Szenarioplanung versteht man eine spezielle Methode der Vorhersage zukünftiger politischer, ökonomischer und demographischer Entwicklungen, die das Funktionieren eines Unternehmens beeinflussen können. Diese Technik wird hier von renommierten Vorreitern auf diesem Gebiet ausführlich beleuchtet - so lernt der Manager, verschiedene Implikationen plausibler Ereignisse und Einflüsse systematisch zu durchdenken. (11/97)
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
LIAM FAHEY, PhD, a consultant to a number of leading North American and European firms, is an adjunct professor of management at Babson College and a visiting professor of strategic management at Cranfield School of Management in the United Kingdom. Dr. Fahey has authored or edited six books on management, most recently The Portable MBA in Strategy (Wiley), with Robert M. Randall. ROBERT M. RANDALL heads a San Francisco-based publishing business that operates management magazines; he writes management articles, books, white papers, and brochures. He and Liam Fahey are collaborating on their third book, Strategic Management Tools (Wiley).
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