Winning the Chain Restaurant Game: Eight Key Strategies - Couverture rigide

Bernstein, Charles; Paul, Ron

 
9780471305453: Winning the Chain Restaurant Game: Eight Key Strategies
Couverture rigide
ISBN 10 : 0471305456 ISBN 13 : 9780471305453
Editeur : Wiley, 1994

Synopsis

Details how to develop and operate a chain restaurant company, focusing on the attributes that can enable a chain to capitalize on the industry's unique challenges and excel in customer service, performance and success. The authors, both recognized restaurant industry experts, interviewed 100 chain executives to include a wide and diverse spectrum of leaders and chains. Scores of case studies demonstrate successes and failures.

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À propos de l'auteur

CHARLES BERNSTEIN is Chains Editor of Restaurants & Institutions and Editor of The Bernstein Report, an insider's newsletter covering the restaurant industry. He was Chief Editor of Nation's Restaurant News from 1973 to 1991 and was named Hospitality Industry Person of the Year in 1991. He won the New York Business Press Editors first prize for best article of the year, an exclusive 1987 study of foodservice in the Soviet Union. A graduate of Cornell University and the Columbia Graduate School of Journalism, he previously authored two books, Great Restaurant Innovators: Profiles in Success and Sambo's: The Inside Story of a Restaurant Empire's Rise and Fall, and coauthored Lessons in Leadership.

RON PAUL is President of Technomic, Inc., an international management consulting firm specializing in restaurants and chains. A noted authority on the foodservice industry, he is frequently quoted in the national and international press. He is coauthor of The 101 Best Performing Companies in America. Technomic, Inc., an authoritative source for the chain industry, has annually published key statistics on the top 100 volume chains since 1972.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley
Date d'édition
1994
Langue
anglais
ISBN 10 
0471305456
ISBN 13 
9780471305453
Reliure
Relié
Nombre de pages
320
Coordonnées du fabricant
JOSSEY-BASS
https://www.wiley.com/en-us

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