World Wide Web Marketing - Couverture souple

Sterne, Jim

Couverture souple

ISBN 10 : 0471315613 ISBN 13 : 9780471315612

Editeur : John Wiley & Sons Inc, 1998

Synopsis

This text should provide the information marketing managers, advertising professionals, and publicists need to understand how the Web can benefit their organization. The author not only takes classic marketing principles and applies them to Web strategies, but also describes the opportunities presented by recent technologies. The text covers technologies and issues such as Java, push, banner advertising, cable access, personalization engines, intranets/extranets, outsourcing, and a look at how the Web really has changed the way we do business.

A propos du livre

Présentation de l'éditeur

"A classic in an industry where classics are rare. This is the most well–rounded tutorial on Web marketing ever written."–Kristin Zhivago, Editor of Marketing Technology Columnist for Marketing Computers and President of Zhivago Marketing Partners, Inc. The bestselling guide to everything you ever needed to know about online marketing–fully updated and better than ever! World Wide Web Marketing, Second Edition Online marketing guru Jim Sterne shows you how to apply classic marketing principles to the Internet. He also explains how to take full advantage of the exciting new marketing opportunities presented by the latest Web technologies. Writing for non–techies, he provides just enough technical detail to help you understand the Web′s vast potential as a marketing medium without over–whelming you. In straightforward language, supplemented with fascinating case studies, he tells you what you need to know to:
∗ Develop relationships with valued customers and build brand loyalty
∗ Use personalization tools that tailor content to individual users
∗ Mine valuable information about customers
∗ Use state–of–the–art select marketing techniques
∗ Advertise your site online and through traditional media
∗ Make the most of search engines and push technology
∗ Use banner advertising
∗ Measure the success of online marketing initiatives
Wiley Computer Publishing. Timely. Practical. Reliable. Visit our Web site at www.wiley.com/compbooks/

Biographie de l'auteur

JIM STERNE is one of the world′s leading experts on Internet marketing. He specializes in creating Internet marketing strategies for business. He produced the world′s first seminar series on Internet marketing back in 1994 and is an internationally known speaker at industry conferences. His other books include Customer Service on the Internet and What Makes People Click: Advertising on the Web. His company, Target Marketing of Santa Barbara, can be found at www.targeting.com.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1998
• Langue: anglais
• ISBN 10: 0471315613
• ISBN 13: 9780471315612
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 384
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible