Tourism: Principles, Practices, Philosophies - Couverture rigide

McIntosh, Robert W.

Couverture rigide

ISBN 10 : 0471322105 ISBN 13 : 9780471322108

Editeur : John Wiley & Sons Inc, 1999

Synopsis

Book by Goeldner Charles R

A propos du livre

Présentation de l'éditeur

Tourism/Hospitality Management The #1 introduction to tourism principles and practices, updated and expanded for today′s growing industry Now in its eighth edition, Tourism provides a comprehensive introduction to the world′s most rapidly growing industry. Tens of thousands of hospitality and tourism students worldwide have used previous editions of this classic text to launch their professional careers. Written by three internationally recognized experts, the book looks at the travel and tourism industry from a global perspective, offering insights into the economic, political, and social forces that drive and shape tourism. Important changes in the Eighth Edition of Tourism include an increased emphasis on the economic impact of tourism around the world, a new chapter devoted to the important topic of formulating tourism policy, and greater coverage of environmental issues. New student–focused pedagogy has also been added, such as many new readings, Internet excerises, and a directory of Internet sites in each chapter. In six parts, Tourism looks at how different components of the industry work together to create a unified, successful travel experience:
∗ Overview and career opportunities
∗ Tourism businesses and services
∗ Understanding travel behavior
∗ Tourism supply and demand; planning and development
∗ Tourism marketing and research
∗ Tourism prospects

Biographie de l'auteur

CHARLES R. GOELDNER, PhD, is a Professor of Marketing and Tourism, College of Business, University of Colorado at Boulder, and Editor of the Journal of Travel Research. J. R. BRENT RITCHIE, PhD, holds the Professorship in Tourism Management and is Chair of the World Tourism Education and Research Center at the University of Calgary in Alberta, Canada. ROBERT W. McINTOSH, PhD, is Professor Emeritus at Michigan State University. A pioneer in the study of tourism, Dr. McIntosh founded the first university tourism department in the United States.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1999
• ISBN 10: 0471322105
• ISBN 13: 9780471322108
• Reliure: Relié
• Langue: anglais
• Nombre de pages: 752
• Éditeur: Mcintosh Robert W.