Aus der Sicht des Verkäufers wendet sich dieses Buch höchst aktuellen Fragen zu, unter anderem: Wie entwickelt man eine Langzeitvision? Wie überzeugt man Kunden in unkonventioneller Weise? Wie macht man sich das Internet zunutze? Wie definiert und mißt man den (qualitativen und quantitativen) Wert einer Kundenbeziehung? Wie richtet man Marketing, Verkauf und Strategien der Mitarbeiter aus, um die Entwicklung des Geschäfts auf höchstem internationalen Standard zu halten?(03/99)
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JIM HOLDEN is the founder and CEO of Holden Corporation, an internationally recognized leader in sales and marketing effectiveness. The company has pioneered the first proven methodology to align sales and marketing in today's marketplace, working with major industries worldwide, including an impressive array of Fortune 1000 companies. Holden is the author of Power Base Selling: Secrets of an Ivy League Street Fighter, also published by Wiley.
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Vendeur : New Legacy Books, Annandale, NJ, Etats-Unis
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Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Hardback. Etat : Good. A powerful complement to Power-Base Selling, Holden's latest book takes the next step up, providing a broader, more strategic view of industry trends and their impact on sales, pioneering the new concept of value chain management. N° de réf. du vendeur 00109320082
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Vendeur : The Maryland Book Bank, Baltimore, MD, Etats-Unis
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Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Hardback. Etat : Good. A powerful complement to Power-Base Selling, Holden's latest book takes the next step up, providing a broader, more strategic view of industry trends and their impact on sales, pioneering the new concept of value chain management. N° de réf. du vendeur CIN0471326054G
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Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
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