The Nonprofit Guide to the Internet: How to Survive and Thrive - Couverture souple

Johnston, Michael

Couverture souple

ISBN 10 : 047132857X ISBN 13 : 9780471328575

Editeur : Wiley-VCH, 1999

Synopsis

Everything nonprofits need to boot up, log on, and benefit from theNet

Now revised and expanded, this easy-to-use guide is packed with thevital information and advice you need to attain--and maintain--acyberadvantage. Covering everything from computer basics todesigning your own Web site, it shows you how to get connected, conduct research, raise funds, expand your outreach--with bothadults and kids--electronically, and much more. With completedetails on the latest technological advances, market trends, andcutting-edge tools, The Nonprofit Guide to the Internet, SecondEdition. Surveys the most up-to-date hardware and software you needto get online

Explores cyberfundraising with examples from recent onlinecampaigns

Includes a rare usage policy to help your organization get the mostof the Net at your office

Illustrates nonprofit best practices on the Web with case studies, charts, and screen shots

Shows how nonprofits can harness the idiosyncratic to develop aunique attention-getting presence on the Web

Contains a multimedia bibliography, a glossary of terms, and adirectory of nonprofit-related Web sites and addresses

A propos du livre

À propos de l'auteur

MICHAEL JOHNSTON is President of Hewitt and Johnston Consultants, a full service fundraising consulting group that specializes in nonprofit Web sites and all aspects of fund-raising campaigns.

Détails de l'édition

• Éditeur: Wiley-VCH
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 047132857X
• ISBN 13: 9780471328575
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 258
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible