Mastering Data Mining w/WS - Couverture souple

Berry, Michael J. A.

Couverture souple

ISBN 10 : 0471331236 ISBN 13 : 9780471331230

Editeur : John Wiley & Sons Inc, 1999

Synopsis

In this follow-up to their successful first book, Data Mining Techniques, Michael J. A. Berry and Gordon 5. Linoff offer a case study-based guide to best practices in commercial data mining. Their first book acquainted you with the new generation of data mining tools and techniques and showed you how to use them to make better business decisions. Mastering Data Mining shifts the focus from understanding data mining techniques to achieving business results, placing particular emphasis on customer relationship management. In this book, you'll learn how to apply data mining techniques to solve practical business problems. After providing the fundamental principles of data mining and customer relationship management, Berry and Linoff share the lessons they have learned through a series of warts-and-ail case studies drawn from their experience in a variety of industries, including e-commerce, banking, cataloging, retailing, and telecommunications. Through the cases, you will learn how to formulate the business problem, analyze the data, evaluate the results, and utilize this information for similar business problems in different industries. Berry and Linoff show you how to use data mining to: • Retain customer loyalty • Target the right prospects • Identify new markets for products and services • Recognize cross-selling opportunities on and off the Web The companion Web site at www.data-miners.com features: • Updated information on data mining products and service providers • Information on data mining conferences, courses, and other sources of information • Full-color versions of the illustrations used in the book

A propos du livre

À propos de l?auteur

MICHAEL J. A. BERRY (mjab@dataminers.com) and GORDON S. LINOFF (gordon@data-miners.com) are the founders of Data Miners Inc., a respected data mining consultancy. When not actively engaged in data mining projects, they present classes and seminars that have been well received around the world.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1999
• ISBN 10: 0471331236
• ISBN 13: 9780471331230
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 512
• Coordonnées du fabricant: non disponible