Articles liés à Research Methods for Business: A Skill-building Approach

Research Methods for Business: A Skill-building Approach - Couverture rigide

Sekaran, Uma S.

 
9780471331667: Research Methods for Business: A Skill-building Approach

Synopsis

This volume offers a framework for conducting research in a scientific manner for all areas of business. Students learn how to develop practical knowledge and skills to understand and carry out research projects. This edition goes beyond helping students understand the ways in which systematic research can be conducted to describe, explain and predict phenomena of interest pertaining to business.

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