Management Mistakes and Successes - Couverture souple

Hartley, Robert F.

Couverture souple

ISBN 10 : 0471333115 ISBN 13 : 9780471333111

Editeur : John Wiley & Sons Inc, 1999

Synopsis

This is a casebook that is flexible enough to be used in a variety of courses. Using actual cases of well known companies, it allows students to gain practical knowledge, decision making skills, and learn insights through a series of well-known, interesting scenarios. Ten new and current cases have been added on such companies as Southwest Airlines, Wal-Mart, IBM and Harley Davidson. Pedagogical features such as "Updated Information Boxes and Issue Boxes" are included in every chapter to highlight relevant management concepts and issues. This edition features seven new case studies.

A propos du livre

Présentation de l'éditeur

This is a successful casebook that presents contrasting cases of management mistakes and successes, providing insights into the art of managerial decision–making.
∗ It covers the importance of public image, the need for focused growth, the power of judicious imitation, and prudent crisis management.
∗ This updated edition features new and current cases which have been added on such companies as Continental Air, Harley Davidson, IBM, Sunbeam, Planet Hollywood, and Toys "R" Us.
∗ Contains an all new section on "Entrepreneurial Adventures."

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0471333115
• ISBN 13: 9780471333111
• Reliure: Broché
• Numéro d'édition: 6
• Nombre de pages: 368
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible