Advertising On The Net - Couverture souple

Zeff, Robbin

 
9780471344049: Advertising On The Net
Couverture souple
ISBN 10 : 0471344044 ISBN 13 : 9780471344049
Editeur : John Wiley & Sons Inc, 2009

Synopsis

How today's most successful online advertisers and marketers maximize their online presence, and how you can too This updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with examples of some of today's most successful online advertising and marketing initiatives, it gives you the inside track on: Successful online ad models Market research online Direct marketing, including opt-in e-mail, promotions, and sweepstakes Targeting and personalization Internet advertising management tools Traffic measurement and gauging the effectiveness of your ads Buying and selling ads on your Web site Advertising locally Advertising to an international market Legal aspects of Internet advertising How to advertise for free, or almost free (contributed by Eric Ward, the father of grassroots advertising strategies) On the companion Web site at www wiley.com/compbooks/zeff you'll find: Links to additional training and tool resources

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

How today′s most successful online advertisers and marketers maximize their online presence, and how you can too

This updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with examples of some of today′s most successful online advertising and marketing initiatives, it gives you the inside track on:
∗ Successful online ad models
∗ Market research online
∗ Direct marketing, including opt–in e–mail, promotions, and sweepstakes
∗ Targeting and personalization
∗ Internet advertising management tools
∗ Traffic measurement and gauging the effectiveness of your ads
∗ Buying and selling ads on your Web site
∗ Advertising locally
∗ Advertising to an international market
∗ Legal aspects of Internet advertising
∗ How to advertise for free, or almost free (contributed by Eric Ward, the father of grassroots advertising strategies)

On the companion Web site at www.wiley.com/compbooks/zeff you′ll find:
∗ Links to additional training and tool resources

Biographie de l'auteur

Robbin Zeff is President of Zeff Group, a firm specializing in strategic Internet advertising and marketing, research, training, and consulting.

Brad Aronson is President of i–frontier, a leading Internet advertising agency.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2009
Langue
anglais
ISBN 10 
0471344044
ISBN 13 
9780471344049
Reliure
Broché
Numéro d'édition
2
Nombre de pages
448
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780471183303: Advertising on the Internet

Edition présentée

ISBN 10 :  047118330X ISBN 13 :  9780471183303
Editeur : John Wiley & Sons Inc, 1997
Couverture souple