Leading Product Innovation: Accelerating Growth in a Product-Based Business - Couverture rigide

Patterson, Marvin L.; Fenoglio, John A.

Couverture rigide

ISBN 10 : 0471345172 ISBN 13 : 9780471345176

Editeur : John Wiley & Sons Inc, 1999

Synopsis

Product innovation is a key business process in the manufacturing enterprise, and for many firms it is central to restoring performance excellence, increased market share and profit growth. Written for managers both familiar with product design and new to the field, this study explains how to understand the product innovation process, identify flaws in its operation and implement improvements to restore it to competitive levels of performance. Its general principles, conceptual models and real-life stories should provide any manufacturing professional with tools for dealing with business performance issues

A propos du livre

Présentation de l'éditeur

"Leading Product Innovation presents a comprehensive and (most importantly) useful framework for understanding how the enterprise innovation engine affects business results, now and for the long term. The book encapsulates literally decades of knowledge and experiences, to give a clear picture of the vital engines of growth, in a well organized presentation blending solid theory with illustrations from real–world applications."–James Bixby, CEO, Sequal, Inc."I found Leading Product Innovation to be a captivating piece of work. The author′s development of innovation as the essential process for corporate renewal is masterful. The coverage and use of analytical techniques relating innovation investment rates to year–over–year revenue growth is stunning. This book is a must read for the bench scientist to the CEO."–Charles P. Holt, Director of the Joseph C. Wilson Center for Research and Technology of Xerox Corporation

Biographie de l'auteur

MARVIN L. PATTERSON is a cofounder and President of Innovation Resultants International, a consulting firm that helps its clients achieve greater business success through more effective product–innovation processes. Prior to founding IRI, he worked at Hewlett–Packard at various levels, including director of engineering and director of research and development operations. Patterson has been on the board of directors of the American National Standards Institute. He holds three U.S. patents and is the author of Accelerating Innovation. JOHN A. FENOGLIO is a cofounder and Vice President of Innovation Resultants International. Fenoglio also gained extensive new–product experience at Hewlett–Packard, first in engineering and marketing assignments related to new–product innovation, and later as the leader of companywide efforts to improve management practices in product development.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0471345172
• ISBN 13: 9780471345176
• Reliure: Relié
• Nombre de pages: 448
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible