Managing and Using Information Systems: A Strategic Approach - Couverture souple

Pearlson, Keri E.; Saunders, Carol S.

 
9780471346449: Managing and Using Information Systems: A Strategic Approach
Couverture souple
ISBN 10 : 0471346446 ISBN 13 : 9780471346449
Editeur : John Wiley and Sons (WIE), 2003

Synopsis

Concepts are presented in clear, non--technical jargon. Presents proven strategies for integrating IT with business strategies to create competitive advantages for organizations. Current readings and Web links bring basic issues up to date with examples of how successful managers implement IT.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Quatrième de couverture

A framework for success!

Whether you re building a house or understanding information systems, you must build a solid foundation to be successful. That s why Pearlson and Saunders Second Edition of MANAGING AND USING INFORMATION SYSTEMS offers a foundation of essential concepts, so students can understand current IT issues and become active participants in information systems decisions.

This brief, but complete, paperback builds a basic framework for the relationships among business strategy, information systems, and organizational strategies. You ll learn how IT relate to organizational design and business strategy, how to recognize opportunities in the work environment, and how to apply current technologies in innovative ways.

Highlights of the Second Edition

  • Expanded coverage of current managerial issues such as CRM, supply chain management, strategic alliances, economics of information vs. economics of things, virtual teams, ERP, peer–to–peer networking, wireless computing, disaster recovery, and digital security
  • Introduction of time–scope–quality triangle in chapter on project management
  • New chapter in funding IT, including funding methods, ROI, dashboards and scorecards, and option pricing
  • A completely rewritten chapter on doing business on the Internet
  • More examples and end–of–chapter minicases
Cases are available with Business Extra Select

Flexible coursepacks of cases and readings for each chapter are available via Wiley s Business Extra Select program (powered by XanEdu). Go to www.wiley.com/college/bxsfor more details.

Présentation de l'éditeur

∗ Concepts are presented in clear, non–technical jargon.
∗ Presents proven strategies for integrating IT with business strategies to create competitive advantages for organizations.
∗ Current readings and Web links bring basic issues up to date with examples of how successful managers implement IT.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley and Sons (WIE)
Date d'édition
2003
Langue
anglais
ISBN 10 
0471346446
ISBN 13 
9780471346449
Reliure
Broché
Numéro d'édition
2
Nombre de pages
346
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780471452140: Managing and Using Information Systems

Edition présentée

ISBN 10 :  0471452149 ISBN 13 :  9780471452140
Editeur : John Wiley and Sons (WIE), 2003
Couverture souple