Managing and Using Information Systems: A Strategic Approach - Couverture souple

Pearlson, Keri E.; Saunders, Carol S.

9780471346449: Managing and Using Information Systems: A Strategic Approach

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ISBN 10 : 0471346446 ISBN 13 : 9780471346449

Editeur : John Wiley and Sons (WIE), 2003

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Book by Pearlson Keri E Saunders Carol S

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Quatri�me de couverture

A framework for success!

Whether you re building a house or understanding information systems, you must build a solid foundation to be successful. That s why Pearlson and Saunders Second Edition of MANAGING AND USING INFORMATION SYSTEMS offers a foundation of essential concepts, so students can understand current IT issues and become active participants in information systems decisions.

This brief, but complete, paperback builds a basic framework for the relationships among business strategy, information systems, and organizational strategies. You ll learn how IT relate to organizational design and business strategy, how to recognize opportunities in the work environment, and how to apply current technologies in innovative ways.

Highlights of the Second Edition

Expanded coverage of current managerial issues such as CRM, supply chain management, strategic alliances, economics of information vs. economics of things, virtual teams, ERP, peer–to–peer networking, wireless computing, disaster recovery, and digital security
Introduction of time–scope–quality triangle in chapter on project management
New chapter in funding IT, including funding methods, ROI, dashboards and scorecards, and option pricing
A completely rewritten chapter on doing business on the Internet
More examples and end–of–chapter minicases

Cases are available with Business Extra Select

Flexible coursepacks of cases and readings for each chapter are available via Wiley s Business Extra Select program (powered by XanEdu). Go to www.wiley.com/college/bxsfor more details.

Pr�sentation de l'�diteur

∗ Concepts are presented in clear, non–technical jargon.
∗ Presents proven strategies for integrating IT with business strategies to create competitive advantages for organizations.
∗ Current readings and Web links bring basic issues up to date with examples of how successful managers implement IT.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteurJohn Wiley and Sons (WIE)
Date d'�dition2003
ISBN 10 0471346446
ISBN 13 9780471346449
ReliureBroch�
Num�ro d'�dition2
Nombre de pages346

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Managing and Using Information Systems : A Strategic Approach

Saunders, Carol S., Pearlson, Keri E.

Edit� par Wiley & Sons, Incorporated, John, 2003

ISBN 10 : 0471346446 ISBN 13 : 9780471346449

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Managing and Using Information Systems: A Strategic Approach

Pearlson, Keri E.; Saunders, Carol S.

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ISBN 10 : 0471346446 ISBN 13 : 9780471346449

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Managing and Using Information Systems: A Strategic Approach

Saunders, Carol S.,Pearlson, Keri E.

Edit� par John Wiley & Sons, 2003

ISBN 10 : 0471346446 ISBN 13 : 9780471346449

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Managing and Using Information Systems : A Strategic Approach

Saunders, Carol S., Pearlson, Keri E.

Edit� par Wiley & Sons, Incorporated, John, 2003

ISBN 10 : 0471346446 ISBN 13 : 9780471346449

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Managing and Using Information Systems: A Strategic Approach (Second Edition)

Keri E. Pearlson & Carol S. Saunders (Authors); Kevin Dodds (Managing Editor); Lorraina Raccuia (Assistant Editor)

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Managing and Using Information Systems: A Strategic Approach

Pearlson, Keri E.

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Managing and Using Information Systems: A Strategic Approach

Pearlson, K. E. Saunders, C. S.

Edit� par John Wiley & Sons, 2004

ISBN 10 : 0471346446 ISBN 13 : 9780471346449

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