Dan Janal's Guide to Marketing on the Internet: Getting People to Visit, Buy and Become Customers for Life - Couverture souple

Janal, Daniel S.

Couverture souple

ISBN 10 : 0471349763 ISBN 13 : 9780471349761

Editeur : John Wiley & Sons Inc, 1999

Synopsis

This guide has been designed to help professional marketers, sales managers and entrepreneurs create a well-founded Internet marketing plan. The book covers everything from conducting research and market forecasting online, establishing measures for Internet investment, using the Internet as a customer support centre, and effectively and ethically writing and sending publicity material. It also features examples from companies around the world who are profiting from their online marketing and sales efforts, and breaking new ground in business-to-business.

A propos du livre

Quatrième de couverture

America′s #1 online marketing expert shows you how to use the Internet to boost sales, cut costs, and build customer loyalty

One of the most respected Internet marketing experts in the world, Dan Janal has helped tens of thousands of small businesses and entrepreneurs set up shop on the Internet. Now, in this book, he shares what he knows about harnessing the power of the Internet to market and sell your product or service.

In clear, nontechnical terms, Janal delivers online marketing strategies and techniques guaranteed to increase profits, cut costs, and add customer value–no matter what the size of your company or your marketing budget. Replete with countless, proven examples, he describes how companies are profiting from online marketing. Janal shows you how to:
∗ Conduct market research online
∗ Sell to consumers and business–to–business
∗ Use one–to–one marketing techniques to create customers for life
∗ Conduct highly effective public relations campaigns
∗ Use the Internet as a customer support center

From the reviews of Dan Janal′s bestselling Online Marketing Handbook

" . . . a fascinating read."
–Chicago Sun–Times

" . . . will keep you up–to–date in the fast–changing field of online marketing long after the latest magazines on the subject are passé."
–Success

" . . . writes in a style that even newbies can understand."
–Internet World

Biographie de l'auteur

DANIEL S. JANAL is the founder and President of Janal Communications, an online marketing and PR agency. He has taught courses on Internet marketing at the University of California at Berkeley and Stanford University, and he is a frequent guest lecturer at industry conferences. His other books include Business Speak, Risky Business, and 101 Successful Businesses You Can Start on the Internet. He can be reached at dan@janal.com or www.janal.com.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0471349763
• ISBN 13: 9780471349761
• Reliure: Broché
• Nombre de pages: 408
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible