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Another One Bites the Grass: Creating International Ad Campaigns That Make Sense - Couverture rigide

Anholt, Simon

 
9780471354888: Another One Bites the Grass: Creating International Ad Campaigns That Make Sense
Couverture rigide
ISBN 10 : 0471354880 ISBN 13 : 9780471354888
Editeur : John Wiley & Sons Inc, 2000

Synopsis

Another One Bites the Grass "An inspiring, thought-provoking perspective on creating effective and sustainable international advertising." --Charles Lanphear, Global Media Director H.J. Heinz Company "At last, here's a really intelligent new approach to the age-old problem of making great international ads. A must-read for everyone in the business of global brands, global marketing, and global communications." --Robert Hancock, Director of Communications Pillsbury UK Ltd. "In an irreverent, finely argued, and entertaining assault on conventional wisdom, drawing on his considerable experience of working in the business, the author proposes thought-provoking new ways to survive and prosper in the international advertising jungle." --Adrian Vickers. Founder/Partner Abbott Mead Vickers BBDO

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À propos de l'auteur

SIMON ANHOLT is the founder and Chairman of World Writers Ltd., an advertising consultancy that provides international creative and strategic services to other advertising agencies as well as directly to clients such as DuPont, Time-Warner. Sara Lee, Sony Corporation, and IBM.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2000
Langue
anglais
ISBN 10 
0471354880
ISBN 13 
9780471354888
Reliure
Relié
Nombre de pages
336
Coordonnées du fabricant
non disponible
Personne responsable
non disponible