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Synopsis
Another One Bites the Grass "An inspiring, thought-provoking perspective on creating effective and sustainable international advertising." --Charles Lanphear, Global Media Director H.J. Heinz Company "At last, here's a really intelligent new approach to the age-old problem of making great international ads. A must-read for everyone in the business of global brands, global marketing, and global communications." --Robert Hancock, Director of Communications Pillsbury UK Ltd. "In an irreverent, finely argued, and entertaining assault on conventional wisdom, drawing on his considerable experience of working in the business, the author proposes thought-provoking new ways to survive and prosper in the international advertising jungle." --Adrian Vickers. Founder/Partner Abbott Mead Vickers BBDO
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
SIMON ANHOLT is the founder and Chairman of World Writers Ltd., an advertising consultancy that provides international creative and strategic services to other advertising agencies as well as directly to clients such as DuPont, Time-Warner. Sara Lee, Sony Corporation, and IBM.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurJohn Wiley & Sons Inc
- Date d'édition2000
- ISBN 10 0471354880
- ISBN 13 9780471354888
- ReliureRelié
- Langueanglais
- Nombre de pages336
- Coordonnées du fabricantnon disponible
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EUR 39,53 expédition depuis Etats-Unis vers France
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Another One Bites the Grass: Creating International Ad Campaigns That Make Sense (Adweek Book)
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ISBN 10 : 0471354880
ISBN 13 : 9780471354888
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Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780471354888
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Another One Bites the Grass: Creating International Ad Campaigns That Make Sense (Adweek Book)
Edité par
-, 2000
ISBN 10 : 0471354880
ISBN 13 : 9780471354888
Ancien ou d'occasion
Couverture rigide
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. Another One Bites the Grass: Creating International Ad Campaigns That Make Sense (Adweek Book) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780471354888
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Another One Bites the Grass: Making Sense of International Advertising: Creating International Ad Campaigns That Make Sense (Adweek Book S.)
Edité par
John Wiley & Sons Inc, 2000
ISBN 10 : 0471354880
ISBN 13 : 9780471354888
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Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Hardback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001611200
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Another One Bites the Grass : Making Sense of International Advertising
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Wiley & Sons, Incorporated, John, 2000
ISBN 10 : 0471354880
ISBN 13 : 9780471354888
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Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP14458372
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Another One Bites the Grass: Making Sense of International Advertising: Creating International Ad Campaigns That Make Sense (Adweek Book S.)
Edité par
John Wiley & Sons, 2000
ISBN 10 : 0471354880
ISBN 13 : 9780471354888
Ancien ou d'occasion
Couverture rigide
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
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Etat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur wbs8591317236
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Another One Bites the Grass: Creating International Ad Campaigns That Make Sense (Adweek Books)
Edité par
John Wiley & Sons Inc, 2000
ISBN 10 : 0471354880
ISBN 13 : 9780471354888
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Etat : good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. N° de réf. du vendeur M00471354880-G
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Another One Bites the Grass: Making Sense of International Advertising
Edité par
John Wiley & Sons, 2000
ISBN 10 : 0471354880
ISBN 13 : 9780471354888
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780471354888. N° de réf. du vendeur 8721155
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Another One Bites the Grass: Making Sense of International Advertising
Edité par
John Wiley & Sons, 2000
ISBN 10 : 0471354880
ISBN 13 : 9780471354888
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780471354888. N° de réf. du vendeur 8721154
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Another One Bites the Grass: Making Sense of International Advertising
Edité par
John Wiley & Sons, 2000
ISBN 10 : 0471354880
ISBN 13 : 9780471354888
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780471354888. N° de réf. du vendeur 8730947
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Another One Bites the Grass : Making Sense of International Advertising
Edité par
Wiley & Sons, Incorporated, John, 2000
ISBN 10 : 0471354880
ISBN 13 : 9780471354888
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Etat : Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur GRP96900012
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