Articles liés à Marketing Research
Synopsis
Transform a world of marketing data into strategic advantage In a world exploding with marketing data, there's one text that keeps pace with the latest tools, applications, and developments in marketing research. Now in its Seventh Edition, Aaker, Kumar, and Day's Marketing Research shows future managers and researchers when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. The authors take readers step by step through the entire marketing research process, describing the most advanced and current methodologies. Reflecting emerging trends and changes in the marketplace, this new edition has been completely revised, updated, and enhanced. New features include: Relevant and recent examples and citations Expanded coverage of e-commerce and database marketing New cases and problems, covering a wide range of products and organizations Marketing Research in Business sections in each chapter that focus on the real-world applications of marketing research Firm-specific and data-specific URLs connecting to the most recent information New coverage of the use of SPSS(r) in illustrating the data analysis Now available with SPSS(r) software. This Seventh Edition can be packaged with SPSS(r) Student Version 9.0 (Set ISBN: 0-471-39564-1).
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
Transform a world of marketing data into strategic advantage In a world exploding with marketing data, there′s one text that keeps pace with the latest tools, applications, and developments in marketing research. Now in its Seventh Edition, Aaker, Kumar, and Day′s Marketing Research shows future managers and researchers when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. The authors take readers step by step through the entire marketing research process, describing the most advanced and current methodologies. Reflecting emerging trends and changes in the marketplace, this new edition has been completely revised, updated, and enhanced. New features include:
∗ Relevant and recent examples and citations
∗ Expanded coverage of e–commerce and database marketing
∗ New cases and problems, covering a wide range of products and organizations
∗ Marketing Research in Business sections in each chapter that focus on the real–world applications of marketing research
∗ Firm–specific and data–specific URLs connecting to the most recent information
∗ New coverage of the use of SPSS(r) in illustrating the data analysis
Now available with SPSS(r) software. This Seventh Edition can be packaged with SPSS(r) Student Version 9.0 (Set ISBN: 0–471–39564–1).
Biographie de l'auteur
David A. Aaker, University of California;
V. Kumar, University of Houston;
George S. Day, University of Pennsylvania
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Marketing Research
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Wiley, 2000
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Marketing Research, 7th Edition
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Marketing Research 7th Ed.
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Marketing Research 7th Ed.
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Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780471363408
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Marketing Research (7th Edition)
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Marketing Research 7th Ed.
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Marketing Research (7th Edition)
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Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen markings In poor condition, suitable as a reading copy. No dust jacket. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780471363408. N° de réf. du vendeur 9440838
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Marketing Research
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Marketing Research
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Marketing Research.
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