Wharton on Making Decisions: Editors Stephen J. Hoch and Howard G. Kunreuther With Robert E. Gunther - Couverture rigide

Couverture rigide

ISBN 10 : 0471382477 ISBN 13 : 9780471382478

Editeur : John Wiley & Sons Inc, 2001

Synopsis

Perspectives from leaders in decision science at Wharton Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer. Each chapter describes how decisions are actually made, presents the ideal scenario, and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety, integrating intuition into decisions, and applying game theory and strategic decisions, to decision factors in negotiations and how choices are made about insurance and health care.

A propos du livre

À propos de l?auteur

STEPHEN J. HOCH is the John J. Pomerantz Professor of Marketing at the Wharton School, University of Pennsylvania. He previously taught at the University of Chicago. HOWARD C. KUNREUTHER is the Cecelia Yen Koo Professor of Decision Sciences and Public Policy and Management, and Codirector of the Risk Management and Decision Process Center at the Wharton School, University of Pennsylvania. ROBERT E. GUNTHER served as coordinating writer for Wharton on Dynamic Competitive Strategy and Wharton on Managing Emerging Technologies.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0471382477
• ISBN 13: 9780471382478
• Reliure: Relié
• Nombre de pages: 352
• Éditeur: Hoch Stephen J., Kunreuther Howard C.
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible