Customer Service on the Internet: Building Relationships, Increasing Loyalty and Staying Competitive - Couverture souple

Sterne, Jim

Couverture souple

ISBN 10 : 0471382582 ISBN 13 : 9780471382584

Editeur : John Wiley & Sons Inc, 2000

Synopsis

A comprehensive guide to taking full advantage of the Internet for customer care A dynamic customer service Web site can dramatically increase customer loyalty and provide a competitive edge that all companies strive to achieve. But in order to run a successful site, you must know the latest technologies and understand how to integrate them into your business strategy. Written by internationally recognized Web marketing expert Jim Sterne, this book clearly explains these technologies and demonstrates how companies of all sizes can use them to create and maintain cutting-edge customer service sites. Completely updated for today's technically-savvy readers, this Second Edition covers all the bases. You'll learn the steps needed to make the transition from your current customer support to the Web. You'll also find valuable information on how to improve your existing site in order to save money and provide better quality support. And with the help of numerous case studies from a variety of different industries, you'll discover how other companies create and maintain their Web sites. This book will help you: Create a service plan that takes full advantage of the Web's potential Determine the best way to present your company's information on the Web Effectively manage e-mail Find out exactly what your customers want and measure their satisfaction Examine how others are using networked computer communications Utilize extranets to lock in customers and channel partners and lock out competitors

A propos du livre

À propos de l?auteur

JIM STERNE is a leading world expert on Internet marketing. He specializes in creating Internet marketing strategies for business. Sterne produced the worlds first seminar series on Internet marketing in 1994 and is an internationally recognized speaker. Information about his company, Target Marketing of Santa Barbara, can be found at www targeting.com

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0471382582
• ISBN 13: 9780471382584
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 352
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible