Email Marketing w/WS

Sterne, Jim

ISBN 10 : 0471383090 ISBN 13 : 9780471383093

Editeur : John Wiley & Sons, 2000

Synopsis

Email marketing Email marketing offers businesses an effective, low-cost solution for establishing and maintaining relationships with their customers. This book provides marketing, advertising, and publicity professionals with new techniques for reaching larger audiences at lower costs. Full description

A propos du livre

Présentation de l'éditeur :

The most powerful tool for marketing, branding, direct response, and building customer relationships is email. It′s cheap, easy–to–use, and almost everybody on the Internet has an email address. The only problem is that not everyone knows how to use it correctly. Sending out a bad email not only discourages potential customers but can also damage your brand and your reputation. Written by the leading experts on Internet direct marketing and permission email marketing, this book arms you with the latest email strategies and techniques to help you dramatically improve response rates and forge lasting customer relationships. The authors provide a comprehensive introduction to what email marketing is and how it can be used to reach a larger group of people at a lower cost. You′ll discover the ins and outs of creating an effective email marketing strategy and how it can play a significant role with your customers. And you′ll find a collection of valuable templates that will help you get started immediately!

This book takes you step–by–step through the process of creating a successful permission email marketing campaign. Inside, you′ll learn how to:

• Develop a campaign strategy
• Write an email masterpiece
• Reach your target audience
• Enhance a campaign for a better response rate
• Measure the success of email marketing strategies
• Advertise on other people′s electronic newsletters
• Host your own discussion group

Biographie de l'auteur :

JIM STERNE is a leading world expert on Internet marketing. He specializes in creating Internet marketing strategies for businesses. Sterne produced the world′s first seminar on Internet marketing in 1994 and is an internationally recognized speaker at industry conferences. Information about his company, Target Marketing of Santa Barbara, can be found at www.targeting.com.

ANTHONY PRIORE is Vice President of Marketing for yesmail.com, the premier outsourcer of permission email marketing technologies and services (www.yesmail.com). Priore is a recognized leader in the direct marketing and e–commerce marketing fields. His career in marketing spans nearly 20 years and includes executive positions with Peapod, The Leo Burnett Company, Citicorp Diners Club, and DDB Needham Worldwide.

À propos de cette édition

• Éditeur: John Wiley & Sons
• Date d'édition: 2000
• ISBN 10: 0471383090
• ISBN 13: 9780471383093
• Reliure: Livre broché
• Nombre de pages: 303