Managing the Demand-Supply Chain: Value Innovations for Customer Satisfaction - Couverture rigide

Hoover, William E.; Eloranta, Eero; Huttunen, Kati; Holmstrom, Jan

 
9780471384991: Managing the Demand-Supply Chain: Value Innovations for Customer Satisfaction
Couverture rigide
ISBN 10 : 0471384992 ISBN 13 : 9780471384991
Editeur : John Wiley & Sons Inc, 2001

Synopsis

A proven,innovative approach to meeting customer demand Combining an intensive focus on customer/marketplace demands with innovative technology tools developed to execute demand chain planning, Managing the Demand-Supply Chain sets forth a powerful new model for fulfilling customer demand in the best possible way. Four of the world's leading demand chain researchers and implementers demonstrate how select high-tech companies, such as Nokia and Dell, have used the demand chain approach to differentiate their value offerings and delight their customers. The authors introduce three exciting new demand chain tools. "Demand breakpoint" identifies the point where value is significantly changed by operations; "value offering point" or VOP is the catalyst to demand chain activity; and "microcosms" executes demand chain strategies. The authors show managers how to use these tools to implement technology solutions that drive top performance. Special features of Managing the Demand-Supply Chain include:* The best thinking from acknowledged leaders in the field* An extended case study of Nokia's successful demand chain management implementation* Numerous sidebars detailing real-world implementation issues Managing the Demand-Supply Chain is an indispensable resource for managers who want to optimize operational effectiveness, spur innovation, and achieve and sustain excellence in exceeding customer expectations.

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À propos de l?auteur

WILLIAM E. HOOVER Jr. is a Director in McKinsey & Company's Copenhagen office and former leader of McKinsey's European Operations practice. EERO ELORANTA is Professor of Industrial Management and the head of the Industrial Engineering Department at Helsinki University of Technology. JAN HOLMSTROM is a researcher at McKinsey & Company and at Helsinki University of Technology. KATI HUTTUNEN is a head of Customer Relationship Management at Nokia's E-business Development division.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2001
Langue
anglais
ISBN 10 
0471384992
ISBN 13 
9780471384991
Reliure
Relié
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
non disponible