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Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management - Couverture souple
Synopsis
Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
OLIVIA PARR RUD (Olivia@datasquare.com) is Executive Vice President of Data Square, LLC, a leading database marketing consulting firm. She has over 22 years' experience in data mining, predictive modeling, and segmentation for a variety of industries, including credit card, insurance, high tech, telecommunications, and catalog industries. She provides analysis and solutions for her clients in the areas of acquisition, retention, risk, and overall profitability for direct mail, telemarketing, broadcast marketing, and the Internet.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management (Datawarehousing)
Edité par
John Wiley & Sons 14/12/2000, 2000
ISBN 10 : 0471385646
ISBN 13 : 9780471385646
Ancien ou d'occasion
Couverture souple
Vendeur : Bahamut Media, Reading, Royaume-Uni
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Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780471385646
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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management (Datawarehousing)
Edité par
John Wiley & Sons 14/12/2000, 2000
ISBN 10 : 0471385646
ISBN 13 : 9780471385646
Ancien ou d'occasion
Couverture souple
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780471385646
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Data Mining Cookbook : Modeling Data for Marketing, Risk, and Customer Relationship Management
Edité par
Wiley & Sons, Incorporated, John, 2000
ISBN 10 : 0471385646
ISBN 13 : 9780471385646
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP72687718
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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management
Edité par
John Wiley & Sons, 2001
ISBN 10 : 0471385646
ISBN 13 : 9780471385646
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780471385646. N° de réf. du vendeur 9405676
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Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management.
Edité par
John Wiley & Sons, 2000
ISBN 10 : 0471385646
ISBN 13 : 9780471385646
Ancien ou d'occasion
Broschiert
Vendeur : books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Allemagne
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Broschiert. Etat : Gut. 367 Seiten; Das hier angebotene Buch stammt aus einer teilaufgelösten wissenschaftlichen Bibliothek und trägt die entsprechenden Kennzeichnungen (Rückenschild, Instituts-Stempel.); Schnitt und Einband sind etwas staubschmutzig; Einbandkanten sind leicht bestoßen; der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. Text in ENGLISCHER Sprache! Sprache: Englisch Gewicht in Gramm: 700. N° de réf. du vendeur 1594721
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Data Mining Cookbook : Modeling Data for Marketing, Risk, and Customer Relationship Management
Edité par
Wiley & Sons, Incorporated, John, 2000
ISBN 10 : 0471385646
ISBN 13 : 9780471385646
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Etat : Good. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 5695277-6
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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.6. N° de réf. du vendeur G0471385646I3N00
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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
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Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.6. N° de réf. du vendeur G0471385646I4N00
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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.6. N° de réf. du vendeur G0471385646I4N00
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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management
Edité par
Wiley, 2000
ISBN 10 : 0471385646
ISBN 13 : 9780471385646
Ancien ou d'occasion
Couverture souple
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
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Etat : Very Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00038448370
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