Guru Guide to Entrepreneurship - Couverture souple

H. Boyett, Joseph

Couverture souple

ISBN 10 : 0471390844 ISBN 13 : 9780471390848

Editeur : John Wiley &Sons, 2000

Synopsis

What qualities does it take to be a successful entrepreneur? Are some business ideas better than others, and how can I pick the one that's right for me? How do I obtain financing to start a business? How do I write a successful business plan? What is the secret to finding and keeping customers? How do I find, hire, motivate, and retain great employees? For answers to these and other critical questions on the minds of every entrepreneur and aspiring business owner today, there is no better source than those who have been there and done it. Few entrepreneurs have achieved the level of business success realized by the gurus covered here. Now you can find out what they have to say about the most practical aspects of starting and succeeding in the business of your dreams. "The Guru Guide[trademark] to Entrepreneurship" is an indispensable source of inspiration and ideas for anyone who runs, or dreams of running, a business of their own. Some of the Gurus you'll meet: Paul Allen, cofounder, Microsoft Corporation; J. Walter Anderson, cofounder, White Castle; Mary Kay Ash, founder, Mary Kay Cosmetics; Jeff Bezos, founder, Amazon.com; Richard Branson, founder, the Virgin Group; Charles Brewer, founder, Mindspring. com; Warren Buffett, owner, Berkshire Hathaway; Ben Cohen, cofounder, Ben & Jerry's Ice Cream; Michael Dell, founder, Dell Computers; Debbi Fields, founder, Mrs. Fields Cookies, Inc.; Bill Gates, cofounder, Microsoft Corporation; Earl Graves, founder, Black Enterprise. You will also meet: Steve Jobs, cofounder, Apple Computer, Inc.; Herb Kelleher, founder, Southwest Airlines; Phil Knight, cofounder, Nike Corporation; Ray Kroc, founder, McDonald's Corporation; Edwin Land, founder, Polaroid Corporation; Charles Lazarus, founder, Toys "R" Us; Bill Lear, founder, Lear Jet Corporation; Tom Monaghan, founder, Domino's Pizza; Akio Morita, cofounder, Sony Corporation; Fred Smith, founder, Federal Express; Thomas Stemberg, cofounder, Staples, Inc.; Dave Thomas, founder, Wendy's International, Inc.; Jay Van Andel, cofounder, Amway Corporation; and, Sam Walton, founder, Wal-Mart Stores, Inc.

A propos du livre

À propos de l'auteur

JOSEPH H. BOYETT (joe@jboyett.com) is cofounder of Boyett & Associates (www.jboyett.com), a consulting and research firm specializing in helping companies implement state-of-the-art management and organizational practices. He has been a consultant to a number of Fortune 500 companies, including IBM, British Petroleum, Merck, EDS, and BellSouth. Dr. Boyett is the author of ten books, including Workplace 2000, Beyond Workplace 2000, and The Guru Guide(TM) (Wiley). JIMMIE T. BOYETT (jimmie@jboyett.com) is cofounder of Boyett & Associates (www.jboyett.com). She is the coauthor of six books, including Beyond Workplace 2000 and The Guru Guide(TM) (Wiley). Boyett is a recognized expert on business process reengineering and the application of leading-edge information systems technology. Her clients have included Hartmarx, Brunswick Corporation, Burlington Industries, Methodist Hospitals, J. P. Stevens, and SouthWestern Bell.

Détails de l'édition

• Éditeur: John Wiley &Sons
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0471390844
• ISBN 13: 9780471390848
• Reliure: Broché
• Nombre de pages: 388
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible