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Synopsis
Tested–in–the–trenches competitive intelligence techniques used at today′s top companies
This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today′s most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.
- The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team
- Numerous case studies vividly illustrating cutting–edge CI techniques in action
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
JOHN E. PRESCOTT, PhD, is Professor of Business Administration at the Joseph M. Katz Graduate School of Business, University of Pittsburgh, and Executive Editor of Competitive Intelligence Review. He is the content expert for CI benchmarking studies conducted by the American Productivity and Quality Center.
STEPHEN H. MILLER is Managing Editor of Competitive Intelligence Review and Editor-in-Chief of Competitive Intelligence Magazine, published by the Society of Competitive Intelligence Professionals.
With nearly 7,000 members, the SOCIETY OF COMPETITIVE INTELLIGENCE PROFESSIONALS (SCIP) is the premier community for professionals worldwide who are interested in this field. In addition to its peer-reviewed journal, SCIP sponsors several publications, including a newsletter and a magazine, as well as numerous seminars, conferences, and www.SCIP.org
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Proven Strategies in Competitive Intelligence: Lessons from the Trenches
Edité par
Wiley, 2001
ISBN 10 : 0471401781
ISBN 13 : 9780471401780
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Proven Strategies in Competitive Intelligence: Lessons from the Trenches (Business)
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ISBN 13 : 9780471401780
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Hardcover. Etat : Very Good. Proven Strategies in Competitive Intelligence: Lessons from the Trenches (Business) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780471401780
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Proven Strategies in Competitive Intelligence: Lessons from the Trenches (Business)
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- -, 2001
ISBN 10 : 0471401781
ISBN 13 : 9780471401780
Ancien ou d'occasion
Couverture rigide
Vendeur : Bahamut Media, Reading, Royaume-Uni
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Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780471401780
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Proven Strategies in Competitive Intelligence : Lessons from the Trenches
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Wiley & Sons, Incorporated, John, 2001
ISBN 10 : 0471401781
ISBN 13 : 9780471401780
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Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Proven Strategies in Competitive Intelligence : Lessons from the Trenches
Edité par
Wiley & Sons, Incorporated, John, 2001
ISBN 10 : 0471401781
ISBN 13 : 9780471401780
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 1st. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 4895929-75
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Proven Strategies in Competitive Intelligence: Lessons from the Trenches
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John Wiley & Sons, 2001
ISBN 10 : 0471401781
ISBN 13 : 9780471401780
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780471401780. N° de réf. du vendeur 9024271
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Proven Strategies in Competitive Intelligence: Lessons from the Trenches
Edité par
John Wiley & Sons, 2001
ISBN 10 : 0471401781
ISBN 13 : 9780471401780
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780471401780. N° de réf. du vendeur 9097101
Quantité disponible : 1 disponible(s)
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Proven Strategies in Competitive Intelligence: Lessons from the Trenches
Edité par
Wiley, 2001
ISBN 10 : 0471401781
ISBN 13 : 9780471401780
Ancien ou d'occasion
Couverture rigide
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Proven Strategies in Competitive Intelligence: Lessons from the Trenches
Edité par
Wiley, 2001
ISBN 10 : 0471401781
ISBN 13 : 9780471401780
Ancien ou d'occasion
Couverture rigide
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Hardcover. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.45. N° de réf. du vendeur G0471401781I3N00
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Proven Strategies in Competitive Intelligence: Lessons from the Trenches
Edité par
Wiley, 2001
ISBN 10 : 0471401781
ISBN 13 : 9780471401780
Ancien ou d'occasion
Couverture rigide
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Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.45. N° de réf. du vendeur G0471401781I4N00
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