Proven Strategies in Competitive Intelligence: Lessons from the Trenches - Couverture rigide

Society Of Competitive Intelligence Professionals

 
9780471401780: Proven Strategies in Competitive Intelligence: Lessons from the Trenches
Couverture rigide
ISBN 10 : 0471401781 ISBN 13 : 9780471401780
Editeur : John Wiley & Sons Inc, 2001

Synopsis

Tested–in–the–trenches competitive intelligence techniques used at today′s top companies

This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today′s most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.

  • The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team
  • Numerous case studies vividly illustrating cutting–edge CI techniques in action

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

JOHN E. PRESCOTT, PhD, is Professor of Business Administration at the Joseph M. Katz Graduate School of Business, University of Pittsburgh, and Executive Editor of Competitive Intelligence Review. He is the content expert for CI benchmarking studies conducted by the American Productivity and Quality Center.
STEPHEN H. MILLER is Managing Editor of Competitive Intelligence Review and Editor-in-Chief of Competitive Intelligence Magazine, published by the Society of Competitive Intelligence Professionals.
With nearly 7,000 members, the SOCIETY OF COMPETITIVE INTELLIGENCE PROFESSIONALS (SCIP) is the premier community for professionals worldwide who are interested in this field. In addition to its peer-reviewed journal, SCIP sponsors several publications, including a newsletter and a magazine, as well as numerous seminars, conferences, and www.SCIP.org

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2001
Langue
anglais
ISBN 10 
0471401781
ISBN 13 
9780471401780
Reliure
Relié
Nombre de pages
352
Éditeur
Prescott John F., Miller Stephen H.
Coordonnées du fabricant
non disponible
Personne responsable
non disponible