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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions - Couverture rigide

Hoyle, Leonard H.

 
9780471401797: Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
Couverture rigide
ISBN 10 : 047140179X ISBN 13 : 9780471401797
Editeur : John Wiley & Sons Inc, 2002

Synopsis

Authored by a well-known figure in the field.* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.* Individual chapters address the differences involved in marketing different types of events.* Examines future trends and key issues such as how to reach new event attendees.* Includes appendices with sample forms, contracts, and more.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

LEONARD H. HOYLE, jr., CAE, CMP, has managed and marketed events for major organizations, including the American Society of Association Executives (ASAE) and the Hospitality Sales and Marketing Association International. A former dean of ASAE's School of Management, he also served as Chairman of the Convention Industry Council (CIC) and Adjunct Professor at The George Washington University.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2002
Langue
anglais
ISBN 10 
047140179X
ISBN 13 
9780471401797
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible