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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions - Couverture rigide
Synopsis
Authored by a well-known figure in the field.* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.* Individual chapters address the differences involved in marketing different types of events.* Examines future trends and key issues such as how to reach new event attendees.* Includes appendices with sample forms, contracts, and more.
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À propos de l?auteur
LEONARD H. HOYLE, jr., CAE, CMP, has managed and marketed events for major organizations, including the American Society of Association Executives (ASAE) and the Hospitality Sales and Marketing Association International. A former dean of ASAE's School of Management, he also served as Chairman of the Convention Industry Council (CIC) and Adjunct Professor at The George Washington University.
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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)
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Wiley, 2002
ISBN 10 : 047140179X
ISBN 13 : 9780471401797
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Hardback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR003081251
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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)
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John Wiley & Sons 12/06/2002, 2002
ISBN 10 : 047140179X
ISBN 13 : 9780471401797
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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)
Edité par
John Wiley & Sons 12/06/2002, 2002
ISBN 10 : 047140179X
ISBN 13 : 9780471401797
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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
Edité par
Wiley, 2002
ISBN 10 : 047140179X
ISBN 13 : 9780471401797
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Etat : Good. Dirty cover. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-J-015-01444
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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
Edité par
Wiley, 2002
ISBN 10 : 047140179X
ISBN 13 : 9780471401797
Ancien ou d'occasion
Couverture rigide
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
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Etat : Good. Dirty dust cover. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-M-013-01869
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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
Edité par
Wiley, 2002
ISBN 10 : 047140179X
ISBN 13 : 9780471401797
Ancien ou d'occasion
Couverture rigide
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-U-025-00968
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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
Edité par
Wiley, 2002
ISBN 10 : 047140179X
ISBN 13 : 9780471401797
Ancien ou d'occasion
Couverture rigide
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, and may have sticker on cover, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-X-023-01149
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Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions
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Wiley & Sons, Incorporated, John, 2002
ISBN 10 : 047140179X
ISBN 13 : 9780471401797
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Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions
Edité par
Wiley & Sons, Incorporated, John, 2002
ISBN 10 : 047140179X
ISBN 13 : 9780471401797
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Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
Edité par
John Wiley & Sons, 2002
ISBN 10 : 047140179X
ISBN 13 : 9780471401797
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