Essential Business Tactics for the Net - Couverture souple

Chase, Larry

Couverture souple

ISBN 10 : 0471403970 ISBN 13 : 9780471403975

Editeur : John Wiley & Sons Inc, 2001

Synopsis

How to exploit the Web's full potential for cutting costs and increasing profits in large and small businesses This new edition of Internet-marketing guru Larry Chase's bestselling guide is packed with practical information for businesses of all sizes on how to use the Internet to slash operating costs and increase revenue. Readers learn how to save on everything from printing and shipping to travel and employee recruitment. They get useful tips on how to use the Web to test new products, services, and concepts while increasing customer loyalty, along with cutting-edge techniques for mining valuable information about competitors, current customers, and future prospects. Readers will also learn up-to-the-minute Web strategies for building brand identity, zeroing in on target audiences, B2B strategies, and devising and implementing direct marketing and sales support services.

A propos du livre

Quatrième de couverture

"A great primer for anyone who wants to excel in e–marketing! Larry Chase covers all the basics in this ′must have′ book for online marketers."– Patricia Seybold, author, Customers.com and The Customer Revolution

From the nation′s #1 Internet business expert: how to work faster, cheaper, and smarter inside your company, while implementing strategic marketing tactics outside your company.

The founder of the first online ad agency, Larry Chase was developing successful Internet business, marketing, and sales strategies long before most people had ever heard the word "cyberspace." In his new book, Chase reveals insider′s secrets and tips, garnered from his own experiences and those of his clients, on how to exploit the Net for all it′s worth. You′ll be armed with an arsenal of strategies and tactics that will keep you one step ahead of your competitors.

You′ll learn how to use the Net to:

? Increase purchasing power and reduce operating costs

? Find free information that other people pay for

? Conduct competitive reconnaissance missions

? Test new products, services, and ideas while developing your brand

? Prospect for new business and

create instant, inbound leads

? Build new markets for your products and services

? Design and implement direct marketing, sales, and PR strategies

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0471403970
• ISBN 13: 9780471403975
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 336
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible