Radical E: From Ge to Enron-Lessons on How to Rule the Web - Couverture rigide

Kurtzman, Joel; Rifkin, Glenn

Couverture rigide

ISBN 10 : 0471410470 ISBN 13 : 9780471410478

Editeur : John Wiley & Sons Inc, 2001

Synopsis

Be an online success story with the built-to-last Internet strategies used by today's leading e-businesses* General Electric Plastics* Enron* Victoria's Secret* Nortel Networks* David Bowie (DavidBowie.com)* General Motors* Southwest* Airlines* Progressive* Staples "The Networked Economy is not about overfunded, overvalued start-ups run by recently minted MBAs. It is about the biggest business opportunity in decades. Radical E skips the hype (thank God) and gets right to the strategies and ideas that matter. It's packed with insider information on how smart managers are reshaping their thinking to take advantage of the Web, the most powerful business tool in our lifetime." -James Daly, Editor in Chief, Business2.0 magazine "In Radical E, Kurtzman and Rifkin invite us to 'learn from the best' nine players who did e-business right by combining traditional business methods with innovative thinking and ignoring the hype. The case studies are fascinating; the lessons, widely applicable. These nine did it right. In Radical E, Kurtzman and Rifkin show us how." -Shailesh Mehta, CEO, Providian Financial "Radical E is reason for rational exuberance. At last, a provocative yet pragmatic guidebook for global 2000 companies rushing to cross the chasm to bona fide e-businesses in one leap." -Michael Ruettgers, Executive Chairman, EMC Corporation "Radical E reveals the winning strategies of companies who have successfully embraced the Web. The authors examine exactly what it takes to survive in today's competitive online economy-from the tough decisions to the amazing innovations. This book will help you learn today's new rules." -George Conrades, CEO, Akamai

A propos du livre

À propos de l?auteur

JOEL KURTZMAN is Global Lead Partner for Thought Leadership at PricewaterhouseCoopers, the world's largest professional services firm. He is the former editor of the Harvard Business Review and of Strategy & Business and a former columnist at The New York Times. Kurtzman is the author of sixteen books, including The Death of Money, and has consulted to some of the world's largest companies. GLENN RIFKIN is the coauthor of Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big. He is a veteran business journalist, business commentator, and sought-after speaker who spent nearly a decade reporting and writing for The New York Times.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0471410470
• ISBN 13: 9780471410478
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible