The Forbes ASAP annual "Big Issue", about to celebrate its sixth anniversary, is an admired and influential publication at the nexus of high technology, business, and culture. No other magazine has brought together such a varied, distinguished group of writers. This book celebrates the five "Big Issues", presenting some of the most thought-provoking and controversial views ever expressed on business and society.
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The nation′s leading opinion makers converge to address technology and its impact on society and business
The Forbes ASAP annual Big Issue is the most important magazine special in all of high technology. It has been hailed as "the last great bastion of the essay" by author Stanley Crouch. It is historian Stephen Ambrose′s favorite publication to write for, and Tom Wolfe has made it the home for more of his original essays than any other publication in the last decade. Each of the five Big Issues has tackled a burning social question as it relates to technology, including the new meaning of work, the changing nature of time in the digital age, the great convergence (work/play, public/private, science/religion), and what is true. And each issue brings together the best writers and thinkers in search of answers. Big Issue contributors have come from business (Bill Gates, Andrew Grove), science (E. O. Wilson, Stephen Jay Gould), literature (John Updike, Reynolds Price, Elmore Leonard), history (John Keegan, Jacques Barzun), politics (Gore Vidal, Peggy Noonan), sports (Muhammad Ali), and religion (the Dalai Lama). Sixty–three of the best essays from the first five Big Issues are complied in this new collection, with an original foreword by longtime Big Issue fan Peter Jennings.
Praise for Forbes ASAP and its big issues
"I enjoy reading and writing for Forbes ASAP more than any other magazine. Best of all, it′s full of new ideas."–Stephen Ambrose, historian, author of Nothing Like It in the World
"Forbes ASAP is without question the foremost instrument of speculation into and intelligence of the ′digital culture,′ riding it like a rocket."–Mark Helprin, author of A City in Winter
"I couldn′t put off any longer writing about your sensational issue. It is unbelievably rich and I′m not even through with it."–William F. Buckley Jr., author, founder of National Review
"Forbes ASAP′s Big Issue is a Big Deal! It′s about the only thing I read–literally cover to cover (then save!). It′s one of magazine publishing′s annual main events."–Tom Peters, management expert, author of In Search of Excellence
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