Articles liés à Strategic Market Management
Synopsis
Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. The most complete, systematic approach to external analysis available. Addresses key current strategy issues, and is noted for its extensive use of business examples.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Quatrième de couverture
Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike. Robert L. Joss, Dean of the Graduate School of Business, Stanford University
The Leading Authority Now Revised!
Completely revised and updated, David Aaker′s authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists.
Highlights of this Seventh Edition include:
- Seven new cases include The Energy Bar Industry, Competing against Wal–Mart, Xerox: The Early Years, Hobart, Dove, Intel, and Samsung Electronics.
- New discussion questions, more than 65 in all, make the text an even more valuable classroom tool.
- New and revised coverage of such timely topics as emerging submarkets and the relevance challenge, the distinction between fads and trends, disruptive vs. sustaining innovation, and more.
- An emphasis on creating customer–oriented business strategies with a value proposition that is relevant, meaningful, and sustainable.
Présentation de l'éditeur
Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions.
- The most complete, systematic approach to external analysis available.
- Addresses key current strategy issues, and is noted for its extensive use of business examples.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Strategic Market Management
Edité par
Wiley, 2001
ISBN 10 : 0471415723
ISBN 13 : 9780471415725
Ancien ou d'occasion
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Vendeur : Wonder Book, Frederick, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Very Good condition. 6th edition. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp. N° de réf. du vendeur L08M-00649
Quantité disponible : 1 disponible(s)
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Strategic Market Management
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0471415723I3N00
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Strategic Market Management
Edité par
Wiley & Sons, Incorporated, John, 2001
ISBN 10 : 0471415723
ISBN 13 : 9780471415725
Ancien ou d'occasion
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Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 6th Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 11922455-75
Quantité disponible : 1 disponible(s)
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Strategic Market Management
Edité par
Wiley & Sons, Incorporated, John, 2001
ISBN 10 : 0471415723
ISBN 13 : 9780471415725
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 6th Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 11922455-75
Quantité disponible : 1 disponible(s)
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Strategic Marketing Management 6th Ed.
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001748434
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Strategic Marketing Management 6th Ed.
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Strategic Marketing Management 6th Ed. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780471415725
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Strategic Market Management
Edité par
Wiley & Sons, Incorporated, John, 2001
ISBN 10 : 0471415723
ISBN 13 : 9780471415725
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 6th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP28274510
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Strategic Marketing Management 6th Ed.
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780471415725
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Strategic Market Management 6th
Edité par
John Wiley & Sons, Inc., Hoboken, NJ, 2001
ISBN 10 : 0471415723
ISBN 13 : 9780471415725
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Softcover
Vendeur : a2zbooks, Burgin, KY, Etats-Unis
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Softcover. Etat : Good. 6th Edition. Some shelf wear. Writing/Highlighting. Multiple copies available this title. Quantity Available: 3. Category: Business, Finance & Marketing; ISBN: 0471415723. ISBN/EAN: 9780471415725. Pictures of this item not already displayed here available upon request. Inventory No: 1560719797. N° de réf. du vendeur 1560719797
Quantité disponible : 3 disponible(s)
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Strategic Market Management 6th
Edité par
John Wiley & Sons, Inc., Hoboken, NJ, 2001
ISBN 10 : 0471415723
ISBN 13 : 9780471415725
Ancien ou d'occasion
Softcover
Vendeur : a2zbooks, Burgin, KY, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Softcover. Etat : Good. 6th Edition. Some shelf wear. All pages clean Multiple copies available this title. Quantity Available: 2. Category: Business, Finance & Marketing; ISBN: 0471415723. ISBN/EAN: 9780471415725. Pictures of this item not already displayed here available upon request. Inventory No: 1560719800. N° de réf. du vendeur 1560719800
Quantité disponible : 2 disponible(s)