The Art of High Stakes Decision Making: Tough Calls in a Speed Driven World - Couverture rigide

Murnighan, K.

Couverture rigide

ISBN 10 : 0471415766 ISBN 13 : 9780471415763

Editeur : John Wiley & Sons Inc, 2001

Synopsis

A highly readable guide with a method for avoiding mistakes when making decisions that will affect the future of your business The Art of High Stakes Decision Making takes readers to the most important crossroads in business with dozens of real-life scenarios. Engaging "you are there" stories teach how to focus on the core issues involved in high stakes decision making. The authors share powerful tools for cutting through the psychological and emotional barriers to making the best decisions. Each chapter concludes with a set of fundamental principles for successfully navigating each stage of the SCRIPTS method, an acronym that outlines a seven-step process for making tough choices under the gun. J. Keith Murnighan, PhD (Evanston, IL), is the Harold H. Hines, Jr. Distinguished Professor of Risk Management at the Kellogg Graduate School of Management at Northwestern University. John C. Mowen, PhD (Stillwater, OK), is Regents Professor and Noble Chair of Marketing Strategy at Oklahoma State University's College of Business Administration.

A propos du livre

À propos de l?auteur

J. KEITH MURNIGHAN is the Harold H. Hines Jr. Distinguished Professor of Risk Management at Northwestern's prestigious Kellogg School of Management. He is a specialist in decision--making and negotiations. JOHN C. MOWEN is Regents Professor and Noble Chair of Marketing Strategy at Oklahoma State University. He specializes in managerial and consumer decision--making.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0471415766
• ISBN 13: 9780471415763
• Reliure: Relié
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible