Articles liés à Advertising on the Internet
L'édition de cet ISBN n'est malheureusement plus disponible.
Synopsis
Robbin Zeff and Brad Aronson are back with the issues, trends, and effective technologies for Internet advertising. Loaded with examples of some of today's most successful online advertising and marketing initiatives, it gives you the inside track on emerging technologies such as wireless and B2B.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Quatrième de couverture
With an annual revenue growth of 75% to 100%, the Internet is the fastest–growing advertising medium in history and appears to be the most measurable and targetable of all advertising vehicles. This book tells you what you need to know to take advantage of the seemingly limitless opportunities now available in Internet advertising.
Whether you have a product or a service to sell, work at an advertising agency, are a marketing professional developing a media plan, a Web developer, graphic designer, or copywriter who′d like to break into the online advertising arena, or have a Web site with ad space to sell, this book is for you. Written by a team of online advertising experts, Advertising on the Internet covers absolutely all the bases from pricing to graphics to planning an online advertising campaign to finding a job in the industry. A crash course for newcomers and a priceless source of facts, figures, and contact information for experienced Internet advertisers, it fills you in on what you need to know to:
- Get up to speed with the state of the art in online advertising
- Learn how to measure the success of your ad campaign
- Sell advertising space on your own Web site
- Negotiate contracts, set prices, and work with ad networks
- Budget, plan, produce, and implement a successful Internet advertising strategy
- Design great online ads.
"If you′re considering running an Internet ad campaign, this book is an excellent way to kick off your education process."
Debra Aho Williamson Editor, Interactive Media & Marketing Advertising Age.
Présentation de l'éditeur
A thoroughly updated and expanded edition of the bestselling guide to online advertising (over 40,000 copies sold!), this book is must reading for anyone who wants to take advantage of the most important new advertising medium since television. Loaded with real–world examples and case studies from some of today′s most successful online advertisers and marketers, it gets readers quickly up to speed on all
the hot new trends in online advertising, from B2B marketing to wireless promotions. Written by two truly high–profile members of the industry, the Third Edition boasts 70 percent new material, including updates of all examples, the latest tools and strategies for becoming an effective online advertiser, and expert professional advice for businesses of all sizes. Readers will get the inside track on:
o B2B online marketing
o New advertising models for wireless technology, including cell phones, pagers, and other
handheld devices
o Legal protection and the debate over customer privacy
o Online ad models such as rich media and e–mail marketing
o And much more
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurJohn Wiley & Sons Inc
- Date d'édition2001
- ISBN 10 047141798X
- ISBN 13 9780471417989
- ReliureBroché
- Langueanglais
- Numéro d'édition3
- Nombre de pages512
- Coordonnées du fabricantnon disponible
(Aucun exemplaire disponible)
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