Design for Communication: Conceptual Graphic Design Basics - Couverture souple

Resnick, Elizabeth

Couverture souple

ISBN 10 : 0471418293 ISBN 13 : 9780471418290

Editeur : John Wiley & Sons Inc, 2003

Synopsis

Complete coverage of basic design principles illustrated by student examples

Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.

This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.

Assignments are organized from basic to advanced within six sections:
* The elements and principles of design
* Typography as image
* Creative word play
* Word and image
* Grid and visual hierarchy
* Visual advocacy

Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.

A propos du livre

À propos de l?auteur

Elizabeth Resnick is Chair of Communication Design at the Massachusetts College of Art in Boston. She also operates a design studio specializing in publication design and corporate communications.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0471418293
• ISBN 13: 9780471418290
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible