Design for Communication: Conceptual Graphic Design Basics - Couverture souple

Resnick, Elizabeth

Couverture souple

ISBN 10 : 0471418293 ISBN 13 : 9780471418290

Editeur : John Wiley & Sons Inc, 2003

Synopsis

Book by Resnick Elizabeth

A propos du livre

Présentation de l'éditeur

Complete coverage of basic design principles illustrated by student examples

Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem–solving methods, and critical–thinking skills that distinguish graphic designers from desktop technicians.

This book presents forty–two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands–on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator′s critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.

Assignments are organized from basic to advanced within six sections:
∗ The elements and principles of design
∗ Typography as image
∗ Creative word play
∗ Word and image
∗ Grid and visual hierarchy
∗ Visual advocacy

Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.

Biographie de l'auteur

Elizabeth Resnick is Chair of Communication Design at the Massachusetts College of Art in Boston. She also operates a design studio specializing in publication design and corporate communications.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2003
• ISBN 10: 0471418293
• ISBN 13: 9780471418290
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 264