Visitor Destinations - Couverture souple

Kelly, Ian; Nankervis, Tony; Nankeris, Anthony

Couverture souple

ISBN 10 : 0471421871 ISBN 13 : 9780471421870

Editeur : John Wiley & Sons Inc, 2002

Synopsis

Offering a unique Australian perspective, Visitor Destinations presents the fundamental concepts, principles, and processes essential to evolving destination regions, visitor management, and innovative destination development. The book examines the economic, social, and environmental impacts, both positive and negative, and provides guidance on measures required to ensure the sustainability of the host community environment. In keeping with its Australian focus, Australian and international examples are used to reinforce theory and the development of key concepts.

A propos du livre

Présentation de l'éditeur

Developing a tourist destination that will be successful in attracting tourists and tourist spending requires sound strategic planning, management and marketing. The following key questions must be addressed with respect to visitor destination management and these are among the foci of the text:

• How can locational advantages be developed?
• What must be taken into account in the exploitation of tourism resources?
• What measures may be taken to enhance visitor satisfaction?
• How can destinations be marketed most effectively?
• How can destination organisations encourage the equitable distribution of benefits from tourism?
• How can the negative impacts of tourism be avoided or minimised?
  

Visitor Destination Management discusses fundamental concepts, principles and processes relating to the evolution of destination regions, visitor management, and innovative destination development. Economic, social and environmental impacts, positive and negative, are examined and guidance is provided on measures required to ensure sustainability of the host community environment. The coordination role of destination managers is emphasised, and users of the text are encouraged to take a holistic view of destination regions.

Biographie de l'auteur

Ian Kelly, Swinburne University of Technology
Anthony Nankervis, Swinburne University of Technology

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0471421871
• ISBN 13: 9780471421870
• Reliure: Broché
• Nombre de pages: 322
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible