Body of Truth: Leveraging What Consumers Can't or Won't Say - Couverture rigide

Hill, Dan

 
9780471444398: Body of Truth: Leveraging What Consumers Can't or Won't Say
Couverture rigide
ISBN 10 : 0471444391 ISBN 13 : 9780471444398
Editeur : Wiley, 2003

Synopsis

In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumers' real needs and wants. Hill backs his argument with new technology such as biofeedback and facial coding to measure and record consumers' true sensory responses to products and advertisements, providing a framework for developing marketing initiatives that elicit the optimal emotional response.

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À propos de l'auteur

DAN HILL, PHD, is President of Sensory Logic, Inc., a scientific consumer insights firm that specializes in gauging both verbal and nonverbal subconscious reactions to advertising, store environments, and product design, packaging, and presentation. His clients include marketing and brand managers at Target, Goodyear, Nextel, Nationwide Insurance, Toyota, Eli Lilly, Sherwin-Williams, and Capital One.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley
Date d'édition
2003
Langue
anglais
ISBN 10 
0471444391
ISBN 13 
9780471444398
Reliure
Relié
Nombre de pages
271
Coordonnées du fabricant
JOSSEY-BASS
https://www.wiley.com/en-us

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