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Research Methods for Business: A Skill Building Approach, Fourth Edition with SPSS 11.0 - Couverture rigide

Sekaran, Uma

 
9780471458845: Research Methods for Business: A Skill Building Approach, Fourth Edition with SPSS 11.0

L'édition de cet ISBN n'est malheureusement plus disponible.

Présentation de l'éditeur

Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book.
∗ The issues in cross–national research in sampling and data collection are thoroughly discussed.
∗ The qualitative–quantitative aspects of research are brought together through a case study on the final chapter.

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