The New Science of Selling and Persuasion: How Smart Companies and Great Salespeople Sell - Couverture rigide

Brooks, William T.

Couverture rigide

ISBN 10 : 0471469246 ISBN 13 : 9780471469247

Editeur : John Wiley & Sons Inc, 2004

Synopsis

One of the world's most sought-after sales training and consulting experts reveals the strategies smart companies use to sell anything to anyone
This book takes a new and relevant approach to sales from the perspective of both organizational and individual performance. Based on the author's broad-based personal experience working with over 2,000 sales organizations, it combines organizational guidelines, sales management strategies, how-to sales tips, and career guidance for sales executives, sales managers, and salespeople alike. Incorporating proprietary research, case studies, real-world examples, and practical information, this book will revolutionize the very way sales organizations sell.
William (Bill) Brooks (Greensboro, NC) is the founder and CEO of The Brooks Group, an internationally recognized consulting firm whose clients have included General Motors, Chase Manhattan, Sara Lee, and Microsoft among thousands of others. He delivers more than 150 keynote speeches annually to sales organizations.

A propos du livre

À propos de l'auteur

WILLIAM T. BROOKS is the founder and CEO of The Brooks Group, an internationally recognized consulting firm with such clients as BMW, Hewlett-Packard, Volvo Trucks of North America, and Chase Automotive Finance. He is one of the world's leading experts in the fields of business growth, sales, and sales management.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0471469246
• ISBN 13: 9780471469247
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible