Management by Menu 4e - Couverture souple

Kotschevar, Lendal H.

Couverture souple

ISBN 10 : 0471475777 ISBN 13 : 9780471475774

Editeur : Wiley, 2007

Synopsis

Management by Menu, Fourth Edition presents the menu as the central influence on all foodservice functions. This unique approach clearly outlines both the "big picture" behind a well-run foodservice operation, and the practical details of costing, planning, analyzing, purchasing and production, beverage management, promotion, and service. Both students and working managers will come away from this book able to clearly develop a menu and effectively use it as a management tool.

Thoroughly updated with the latest changes affecting the industry, this Fourth Edition has also been revised to give readers a more hands-on learning experience. Sample menus, mini-case studies, self-test review questions, and other new features lead to greater interactivity and engagement with the material. Coverage of new, helpful technologies is now integrated throughout the book.

A propos du livre

À propos de l'auteur

LENDAL H. KOTSCHEVAR, PhD, (1908-2007) was Professor Emeritus at Florida International University.

DIANE WITHROW is Program Coordinator of the Hotel Restaurant Management Program at Cape Fear Community College in North Carolina.

Détails de l'édition

• Éditeur: Wiley
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0471475777
• ISBN 13: 9780471475774
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 432
• Coordonnées du fabricant: Wiley VCH Verlag GmbH; info@wiley-vch.de; ; Boschstraße 12; Weinheim; Baden-Württemberg; 69469; Allemagne