Ideation: The Birth and Death of Ideas - Couverture rigide

Graham, Douglas; Bachmann, Thomas T.

Couverture rigide

ISBN 10 : 0471479446 ISBN 13 : 9780471479444

Editeur : John Wiley & Sons Inc, 2004

Synopsis

Have you ever had a great idea? Did you do anything with it? Don't worry-you are not alone. Most of us have had great ideas but few of us ever do anything about them. Ideation will tell you what to do, how to find out if anyone has thought of it before, how to protect, develop, fund, and market it-regardless of whether it's business, creative, or scientific in nature, and regardless of whether you are working in a large corporation or at home.

A propos du livre

À propos de l'auteur

DOUGLAS GRAHAM is CEO and Chairman of Innovation Trust Company, which administers $8 billion of financial assets and is the first bank to manage intellectual assets as well as financial assets. A former managing director at KPMG consulting, he is an acknowledged expert on intellectual capital and idea valuation and has advised many governments. THOMAS T. BACHMANN is a leading innovator who operates a multibillion dollar investment company specializing in active and passive investments. He pioneered the practice of trading intellectual property portfolios as equities.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0471479446
• ISBN 13: 9780471479444
• Reliure: Relié
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible