CRM Unplugged: Releasing CRM's Strategic Value - Couverture rigide

Bligh, Philip; Turk, Douglas

9780471483045: CRM Unplugged: Releasing CRM's Strategic Value

Couverture rigide

ISBN 10 : 0471483044 ISBN 13 : 9780471483045

Editeur : John Wiley & Sons Inc, 2004

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Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.

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� propos de l?auteur

PHILIP BLIGH is the founder, Chairman, and CEO of the Inforte Corp., a customer strategy and solutions consultancy based in Chicago. His extensive experience in customer change, sales, and marketing strategy has established Inforte as one of the nation's leading and fastest growing strategic consultancies, with an enviable Wall Street reputation. An author and respected speaker, Bligh has contributed to Harvard Business School Professor Michael Porter's articles in the Harvard Business Review and serves as a source for numerous media outlets on topics relating to customer strategy and management. In addition, he is an adjunct professor in management at DePaul University's Kellstadt Graduate School of Business and is also on the Board of Directors for the Lyric Opera of Chicago.

DOUGLAS TURK is Executive Vice President at Inforte Corp. He has conducted many ROI analyses for customer relationship management and e-marketplace systems and is a leading speaker and writer on the topic of CRM profitability. His contributions have helped Inforte remain profitable as a public company for twenty consecutive quarters and garnert he honor of being named one of Forbes Top 200 Small Businesses.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.