Business Economics and Managerial Decision Making - Couverture souple

Jones, Trefor

 
9780471486749: Business Economics and Managerial Decision Making
Couverture souple
ISBN 10 : 0471486744 ISBN 13 : 9780471486749
Editeur : Wiley, 2004

Synopsis

Business Economics and Managerial Decision Making is an essential introduction to business economics. A core textbook for students with a grounding in introductory microeconomics, it examines the nature and structure of the firm, and explores the economic principles underlying major business decisions. This accessible text avoids overly mathematical analysis, using diagrams, graphs and tables to explain economic theory.

Trefor Jones draws upon current research and real-world examples from around the globe to illustrate the practical implications of economic theory for the business of the firm. In addition, a major chapter-length case study of a single enterprise (Stagecoach plc) provides an integrative real-world analysis of the core concepts and major theories developed throughout the book.

Extending the approach traditionally taken by business economics texts, Trefor Jones introduces material on the boundaries of the firm, including its growth and development, diversification and mergers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Trefor Jones currently teaches economics at the School of Management at UMIST. He has significant experience of teaching at undergraduate and postgraduate levels both in economics and business/management environments.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley
Date d'édition
2004
Langue
anglais
ISBN 10 
0471486744
ISBN 13 
9780471486749
Reliure
Broché
Nombre de pages
592
Coordonnées du fabricant
non disponible
Personne responsable
non disponible