Business Economics and Managerial Decision Making - Couverture souple

Jones, Trefor

Couverture souple

ISBN 10 : 0471486744 ISBN 13 : 9780471486749

Editeur : Wiley, 2004

Synopsis

Business Economics and Managerial Decision Making is an essential introduction to business economics. A core textbook for students with a grounding in introductory microeconomics, it examines the nature and structure of the firm, and explores the economic principles underlying major business decisions. This accessible text avoids overly mathematical analysis, using diagrams, graphs and tables to explain economic theory.

Trefor Jones draws upon current research and real-world examples from around the globe to illustrate the practical implications of economic theory for the business of the firm. In addition, a major chapter-length case study of a single enterprise (Stagecoach plc) provides an integrative real-world analysis of the core concepts and major theories developed throughout the book.

Extending the approach traditionally taken by business economics texts, Trefor Jones introduces material on the boundaries of the firm, including its growth and development, diversification and mergers.

A propos du livre

À propos de l'auteur

Trefor Jones currently teaches economics at the School of Management at UMIST. He has significant experience of teaching at undergraduate and postgraduate levels both in economics and business/management environments.

Détails de l'édition

• Éditeur: Wiley
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0471486744
• ISBN 13: 9780471486749
• Reliure: Broché
• Nombre de pages: 592
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne