Taken for a ride : how Daimler Benz drove off with Chrysler - Couverture rigide

Vlasic, Bill

Couverture rigide

ISBN 10 : 0471497320 ISBN 13 : 9780471497325

Editeur : John Wiley & Sons Inc, 2000

Synopsis

The biggest industrial merger of all time said the Wall Street Journal of the 1998 merger between Chrysler - a resurgent, deeply American company famous for its minivans, and Daimler - maker of Mercedes-Benz cars; and a merger that created a global mega-company with $130 billion in annual revenue. The intent was to marry Daimler's sophisticated style and international reach with Chrysler's PR savvy and proven ability to produce appealing, inexpensive cars quickly, and it seemed a perfect match of strengths to weaknesses. But in the 18 months that have followed, ugly questions have arisen: has Chrysler retained the equality it sought in a merger? Has Daimler joined a Chrysler bereft of talent and leadership? Can two such different cultures realistically be combined? This work offers an account of the merger process in action, and is also a cautionary blueprint of the perils of going global.

A propos du livre

À propos de l?auteur

Bill Vlasic is a reporter for the Detroit News and a former Business Week correspondent. He lives in Birmingham, Michigan, with his wife and three children. Bradley A. Stertz is an assistant editor of the Detroit News and a former reporter with the Wall Street Journal. He lives in Grosse Pointe, Michigan, with his wife and two children

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0471497320
• ISBN 13: 9780471497325
• Reliure: Relié
• Nombre de pages: 382
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible