Business Unit Strategy - Couverture souple

Segev, Eli

Couverture souple

ISBN 10 : 0471499935 ISBN 13 : 9780471499930

Editeur : John Wiley & Sons Ltd, 2000

Synopsis

This book explores strategy from its roots. It focuses on the belief that strategy does no just happen, it is made, this book makes four distinct contributions to dealing with the real issues that managers face: helps the manager to identify the strategy of the business unit; facilitates evaluation of this strategy; aids the analysis of opportunities and limitations; helps managers find viable strategic options for the business.

A propos du livre

À propos de l'auteur

ELI SEGEV received his D.B.A from Harvard Business School where he specialized in environmental analysis and corporate planning. He is the incumbent of the Haimovich Chair for Business Policy, Faculty of Management, Tel Aviv University, and has taught at the University of Texas, Dallas; New York University; China Europe International Business School, Shanghai, P.R.C; the University of California at Los Angeles; the University of British Columbia, Vancouver; and the Claremont Graduate School, California. His consulting, teaching and research have been in the fields of business policy and of top management information systems. He has written eight books and over forty journal articles.

Détails de l'édition

• Éditeur: John Wiley & Sons Ltd
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0471499935
• ISBN 13: 9780471499930
• Reliure: Broché
• Nombre de pages: 238
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible