Strategy and Planning: A Manager's Guide - Couverture souple

Hussey, David

Couverture souple

ISBN 10 : 0471500062 ISBN 13 : 9780471500063

Editeur : John Wiley & Sons Ltd, 2000

Synopsis

This exceptionally useful and concise book provides essential information for managers and practitioners of strategic management, particularly those requiring a bird's-eye view of the whole subject, who have neither the time nor the inclination to read the encyclopaedic tomes that are available. The style is practical, without sacrificing integrity, and references are made to the important sources in the literature. Strategy and Planning: A Manager's Guide takes the reader through a number of issues and steps in the development of corporate strategy, the book explores strategic thinking in the context of marketing, manufacturing, finance and human resources. The final chapter is optional, for those who are interested in an ongoing process of strategic planning.

A propos du livre

À propos de l'auteur

DAVID HUSSEY is a well-known international authority on strategic management, with experience as both a practitioner in and a consultant to major companies from many industries, including 18 years spent with Harbridge House. He is author or editor of over 25 books on strategy or management development. One of the founders of the Strategic Planning Society, and a director of the Japan Strategic Management Institue, he is currently visiting professor in strategic management in Nottingham Business School. He is also editor of Croner's Journal of Professional HRM and former editor of the Journal of Strategic Change.

Détails de l'édition

• Éditeur: John Wiley & Sons Ltd
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0471500062
• ISBN 13: 9780471500063
• Reliure: Broché
• Nombre de pages: 296
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible