The Consultant's Manual: A Complete Guide to Building a Successful Consulting Practice - Couverture rigide

Greenbaum, Thomas L.

Couverture rigide

ISBN 10 : 0471501190 ISBN 13 : 9780471501190

Editeur : John Wiley & Sons Inc, 1990

Synopsis

This is a comprehensive guide to starting, building and running a successful consulting practice. The book is built around the process of developing a practical business plan for the consulting firm and leads the reader step by step through the necessary research, planning, and problem-solving stages. Topics include: the nature and purpose of the business plan; structural and financial considerations in starting a consulting firm; naming and positioning the firm; targeting the right market; establishing a sales culture; maintaining a high level of customer service; rates, billing and cash flow and much more. The text will be of interest to consultants, those considering entering the field, engineers, architects, accountants, and other professionals.

A propos du livre

Présentation de l'éditeur

The Consultant′s Manual If you′re serious about starting your own consulting practice, there′s something you should know . . No matter how knowledgeable you are in your field.. No matter how expert your advice or impressive your credentials.. If you don′t bring an air of consummate professionalism to every phase of your practice––from proposal–writing and fee–setting, to drawing up contracts and issuing reports––you′ll almost definitely lose out to the professional who does. But don′t worry, because with Tom Greenbaum and The Consultant′s Manual in your corner, you can make sure that never happens! Growing out of the author′s Harvard consulting course, this book offers level–headed, expert advice on virtually every practical aspect of starting, building, and marketing your consulting practice. Centered around the theme of developing and working an exhaustive business plan for your firm, it leads you step–by–step through the research, planning, and problem–solving stages. Positioning your firm, giving it a name, targeting your market, establishing a sales culture, maintaining top–flight customer service, cash flow, billing, and fee setting . it′s all in here, and much more.

Biographie de l'auteur

THOMAS L. GREENBAUM is President of Groups Plus, Inc., a focus group research and consulting practice.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1990
• Langue: anglais
• ISBN 10: 0471501190
• ISBN 13: 9780471501190
• Reliure: Relié
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible