Staying Small Successfully: A Guide for Architects, Engineers and Design Professionals - Couverture rigide

Stasiowski, Frank A.

Couverture rigide

ISBN 10 : 0471506524 ISBN 13 : 9780471506522

Editeur : John Wiley & Sons Inc, 1991

Synopsis

This text describes the management and marketing techniques that allow small firms to increase profitability without a surge in overhead. The author covers planning, marketing, business and financial management, project management and automation. He also gives hints for strengthening quality control and reducing liability, and for improving human resources management. A special chapter deals with the role of the owner/principal. The volume includes profiles of successful firms, profit and loss statements, and cash flow tables.

A propos du livre

Présentation de l'éditeur

Making smaller A/E/C firms more productive and more profitable

Want to do big things with a small company? This no–nonsense guide shows leaders of smaller architecture, engineering, and design firms how to compete successfully against larger organizations without becoming one of them. It demonstrates how a smaller firm can position itself to bring more value to its clients, operate over a larger geographical area, and develop a strategic plan for increasing revenues and profits.

Featuring new chapters on forming strategic alliances and maximizing the benefits of information technology, this new edition presents updated case studies of more than fifty small design firms. These firms have achieved remarkable success and handled large contracts with limited staff, and the case studies illustrate how they learned to:
∗ Anticipate client needs and meet them in advance
∗ Narrow the target market and expand the client base
∗ Leverage core competencies to create powerful marketing tools
∗ Establish strategic partnerships
∗ Survive and thrive during an economic downturn

Read Staying Small Successfully, Second Edition and follow its recommendations one step at a time. Your company will stay small, but your business, your revenues, and your profits will soar.

Biographie de l'auteur

FRANK A. STASIOWSKI, FAIA, is founder, CEO, and President of PSMJ Resources, Inc., a worldwide firm that specializes in improving the performance of A/E/C firms of all sizes and their personnel.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1991
• Langue: anglais
• ISBN 10: 0471506524
• ISBN 13: 9780471506522
• Reliure: Relié
• Nombre de pages: 316
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible