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Marketing Your Services: A Step-By-Step Guide for Small Businesses and Professionals - Couverture rigide

Putman, Anthony O.

 
9780471509486: Marketing Your Services: A Step-By-Step Guide for Small Businesses and Professionals
Couverture rigide
ISBN 10 : 0471509485 ISBN 13 : 9780471509486
Editeur : John Wiley & Sons Inc, 1990

Synopsis

Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don't know what to do." Now, here's a book that shows you, step by step, how to market your services--painlessly, confidently, profitably. Marketing Your Services shows you:
* How to define and promote your services to the right market
* How to differentiate your business from other similar businesses
* How to price and package your services
* How to turn qualified prospects into customers and build long-term relationships with clients
"This is the best book I have seen about Marketing--making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." --Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." --Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." --Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

About the author ANTHONY O. PUTMAN has spent 20 years as a consultant specializing in helping businesses (including IBM, Bell Labs, and Peat Marwick) align their services with their markets. Dr. Putman holds his doctorate in psychology and is listed in Who's Who in Finance and Industry.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
1990
Langue
anglais
ISBN 10 
0471509485
ISBN 13 
9780471509486
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible