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The Client-Centered Service: How to Keep Them Coming Back for More - Couverture rigide

Cottle, David W.

 
9780471509691: The Client-Centered Service: How to Keep Them Coming Back for More

Synopsis

How to increase market share and profitability by improving service to your customers. Efficient, good service is not expensive to provide, it protects your share of the market and it generates new sales. This book describes the five criteria clients use to evaluate your services, how to project the right image to the public and how to make your marketing more effective by communicating directly to the real needs of your prospective clients.

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